1- Analyze business, assets (SWOT), product, pricing, distribution and promotion to create a new and more robust marketing plan. Research competition and determine how to reposition the resort as the primary entity in the regional market-place.
2- Review all marketing efforts and recreate print, web and other marketing resources. Revamp or redesign web-site, while adding needed content (information) to compel site visitors to reserve lodging and other services.
3- Determine more effective marketing links, banners, and resources for driving traffic to site.
4- Analyze the effectiveness of reservations agents and/or information respondents.
5- Review and improve on-property marketing (sale of other services, to guest already at the property, brochures, in-room books, displays, TV-presentations, etc.).
6- Research statistical data and provide regular reports on marketing effectiveness and efficiency.